What is Viavol about?
As individual consumers, we have long been frustrated by the role we play in this commercial world.
In the surface, we know that most consumer-driven businesses are struggling to make us happy. They try every trick and every possible way to understand us and identify every profitable opportunity among us.
But how happy we truly are? In so many cases, we still feel our preferences are being ignored and our needs are not being addressed properly. We are in fact not really happy consumers.
Why does this happen? We conclude that the consumer world has a nature which the existing information model doesn't handle well enough so that the value of consumer knowledge can be fully explored in an open market environment.
Typically, consumers are individuals or small groups of people widely distributed in all environment. Their preferences are difficult to be assembled and structured in a meaningful way because of the fragmentation and variations. Given the existing Internet applications in the commerce environment, consumers also mainly act as information consumers consuming information provided by vendors. All related consumer knowledge are structured around vendors. Each vendor interpretates using various sampling techniques the data controlled by themselves to represent the bigger pictures of the consumer market.
However, such a model has a problem. Because the data are fragmented and controlled by differient vendors, even a given vendor has the best technique to accurately understand the consumers represented by their collected data, the vendor might only satisfy the needs of the consumers according to their best interests. Other businesses which can meet the needs do not have the knowledge of the consumers and have no access to the consumers. This results in the situation why so many businesses are trying to address our needs but our needs are still not properly addressed because businesses and consumers are not properly connected. We believe that if our consumer needs can be pooled together properly, instead of sampled, AND are open for accessing by everyone, our needs can be satisfied in the most possible way in an open market. That's why Viavol, the shopping match website is born.
See Shopping Match Howto
In the surface, we know that most consumer-driven businesses are struggling to make us happy. They try every trick and every possible way to understand us and identify every profitable opportunity among us.
But how happy we truly are? In so many cases, we still feel our preferences are being ignored and our needs are not being addressed properly. We are in fact not really happy consumers.
Why does this happen? We conclude that the consumer world has a nature which the existing information model doesn't handle well enough so that the value of consumer knowledge can be fully explored in an open market environment.
Typically, consumers are individuals or small groups of people widely distributed in all environment. Their preferences are difficult to be assembled and structured in a meaningful way because of the fragmentation and variations. Given the existing Internet applications in the commerce environment, consumers also mainly act as information consumers consuming information provided by vendors. All related consumer knowledge are structured around vendors. Each vendor interpretates using various sampling techniques the data controlled by themselves to represent the bigger pictures of the consumer market.
However, such a model has a problem. Because the data are fragmented and controlled by differient vendors, even a given vendor has the best technique to accurately understand the consumers represented by their collected data, the vendor might only satisfy the needs of the consumers according to their best interests. Other businesses which can meet the needs do not have the knowledge of the consumers and have no access to the consumers. This results in the situation why so many businesses are trying to address our needs but our needs are still not properly addressed because businesses and consumers are not properly connected. We believe that if our consumer needs can be pooled together properly, instead of sampled, AND are open for accessing by everyone, our needs can be satisfied in the most possible way in an open market. That's why Viavol, the shopping match website is born.
See Shopping Match Howto
posted by GG at 5:09 PM
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